OpenAI has launched a new feature for ChatGPT called “Pulse” — a personal assistant-style feature that “works for you overnight” to deliver daily personalized updates based on user interests. 

It comes as retail traders are increasingly turning to AI to help them with stock picks and even crypto trading. 

“Since ChatGPT launched, that’s always meant coming to ask a question. There’s magic in being able to simply ask and get answers to help you learn, create or solve problems,” the AI firm wrote on Thursday. 

“However, that’s limited by what you know to ask for and always puts the burden on you for the next step,” the AI firm wrote.”

Pulse synthesizes information from chat histories and direct feedback to learn what’s most relevant to each ChatGPT user before sending personalized updates, it explained. 

“The research appears in Pulse as topical visual cards you can scan quickly or open for more detail, so each day starts with a new, focused set of updates.”

In a demonstration, OpenAI showed ChatGPT asking a user what they would like to be updated on by the next morning, such as local news, trail run recommendations and learning Italian.

Crypto traders could opt for being updated about the crypto markets and news, with the new Pulse feature giving them regular updates.

Pulse is part of OpenAI’s effort to make ChatGPT go from reactive to proactive and more personalized, OpenAI CEO Sam Altman said in an X post. 

A preview version is currently available to Pro subscribers, with plans to make the feature accessible to Plus subscribers in the future.

Pulse arrives as retail traders continue to turn to AI chatbots like ChatGPT for real-time market insights and trading tips. 

A survey from fintech research firm Finder in late August found that 16% of British investors have used AI for stock advice, while 15% said they use it for crypto trading tips.

A much larger portion of the 2,000 respondents in the Finder survey said they used AI for personal financial advice, such as personal budgeting tips or understanding their credit score, at 40%.