Notcoin founder Sasha Plotinov stated that various companies or projects of different sizes are trying to replicate Notcoin's successful model, including Binance. Plotvinov estimates that the cost of acquiring a customer for a company (such as a trading platform) is between $10 to $15. However, through Telegram mini-games, this cost can be much lower than $1. This is not only attractive to companies, but also makes the competitive environment more fair to a certain extent. Plotvinov stated that the earn-as-you-play game mode is not sustainable, meaning that players play games to make money, not because they enjoy playing games. Considering this, Notcoin has been trying to diversify, including releasing a new Telegram game called "Lost Dogs" in August. Notcoin also recently launched a game called "Not Pixel," which attracted approximately 17 million new users within a few weeks. In addition, with Notcoin's support, Helika launched a $50 million Telegram game accelerator earlier this year.